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International Design in Government ConferenceRotterdam - 18-20 November 2019
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Home Sessions  Create impact by making user research accessible to everyone

Create impact by making user research accessible to everyone

Expert, IntermediateWorkshop (interactive)

First we will talk about the definition of a customer insight. Next we will explain (by doing it) how to gain valuable customer insights from your user research. This will be clarified by concrete examples from the Dutch Government’s organisation for education: DUO. Then we will start the most important part of our workshop: learning how to make your customer insights accessible to everyone in the workshop.

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Presentation 'Create impact by making user research accessible to everyone'

Speakers

Marijke Dekker

UX Designer & Co-Founder

I’m a curious person interested in people’s motivations, drivers, and how I could help them accomplish their goals by designing user-friendly digital products. That’s how I ended up as a UX designer & UX researcher at Valsplat right after my graduation.

Rozemarijn Ubbink

UX Researcher

Als UX-onderzoeker doe ik onderzoek op het gebied van user experience en usability voor nieuw te ontwikkelen websites en applicaties of de optimalisatie daarvan.

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