Content strategy is an integral part of delivering services that work for users. We’re more likely to achieve the best outcome when everyone agrees how and where content can help users.
We’ll explore:
- how content strategy relates to service design
- what it means in practice
- working with stakeholders to envision a strategy and roll it out
- content strategy tools and approaches
Links
Template: blank comms experience mapTemplate: content opportunity planTemplate: blank policy intent + persona slidesSpeakers
