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International Design in Government Conference
Rotterdam - 18-20 November 2019

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Home Sessions  Service design ♥ Content strategy

Service design ♥ Content strategy

Session level
Expert
, Intermediate
Session type
Workshop (interactive)

Content strategy is an integral part of delivering services that work for users. We’re more likely to achieve the best outcome when everyone agrees how and where content can help users.

We’ll explore:

  • how content strategy relates to service design
  • what it means in practice
  • working with stakeholders to envision a strategy and roll it out
  • content strategy tools and approaches

Links

Template: blank comms experience map

Template: content opportunity plan

Template: blank policy intent + persona slides

Speakers

Tory Dunn

Digital Head of Design - United Kingdom

Over 20 years as a user experience and design consultant working throughout the UK, in Europe and the US, across a range of sectors including government services, telecomms, museums and entertainment, electronic consumer product, public services, e-commerce, advertising and marketing, online consumer and business applications, healthcare and transportation.

 

Phil Hogg

Content Design Lead - United Kingdom

Design Lead and Content Strategist.

 

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