Content strategy is an integral part of delivering services that work for users. We’re more likely to achieve the best outcome when everyone agrees how and where content can help users.
We’ll explore:
- how content strategy relates to service design
- what it means in practice
- working with stakeholders to envision a strategy and roll it out
- content strategy tools and approaches
Speakers
Tory Dunn
Digital Head of Design - United Kingdom
Over 20 years as a user experience and design consultant working throughout the UK, in Europe and the US, across a range of sectors including government services, telecomms, museums and entertainment, electronic consumer product, public services, e-commerce, advertising and marketing, online consumer and business applications, healthcare and transportation.
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