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Web analytics for the public sector

IntermediatePresentation

Are web analytics harder ot apply in the public sector than in e-commerce? Not anymore! In this session you will learn a mind-set as well as a practical framework for web analytics in the public (government).

Toon Vuursteen, a Dutch thought leader in web analytics applied to government websites has developed a KPI framework (and a working method) that emables web teams to achieve data-driven improvement of their websites.

Links

Presentation 'Webanalytics for the public sector'Blog: Webanalytics in de publieke sector (Dutch)

Speakers

Toon Vuursteen

Senior Web Analytics Consultant

Ik begon met webanalyse in 2006, als partner van Daniel Markus in ClickValue. Hij was een paar jaar eerder al, op een Amerikaans congres, in aanraking gekomen met "web analytics". Omniture, Visual Sciences, HBX en Webtrends waren de grote spelers in dat nieuwe veld. In Nederland begon Nedstat aan de weg te timmeren.

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These events are a collaboration out of the International Design in Government Community Programme.

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