Web analytics for the public sector

Are web analytics harder ot apply in the public sector than in e-commerce? Not anymore! In this session you will learn a mind-set as well as a practical framework for web analytics in the public (government).

Toon Vuursteen, a Dutch thought leader in web analytics applied to government websites has developed a KPI framework (and a working method) that emables web teams to achieve data-driven improvement of their websites.