We have accepted the challenge to harmonize government services and ensure a smooth end-to-end user experience, Based on real life problems encountered by real people, proposals are made to re-structure chains in both the citizen and the entrepreneurial domain.Presentation 'Improving services related to life events'
First we will talk about the definition of a customer insight. Next we will explain (by doing it) how to gain valuable customer insights from your user research.Presentation 'Create impact by making user research accessible to everyone'
This workshop will focus on co-creation strategies for two projects based on ideas from people with learning disabilities, namely: Virtual Reality and Digi-coaches & IT-cafés. We will focus on design methods to build up capacity in your organization and empower vulnerable people to use different digital tools.Presentation 'Co-creation strategies – working with Virtual Reality, Digi-coaches and IT-cafés'
Everyone has bias. As soon as we are able to accept this we can start to address it. This talk will go through some ways to think about how we can understand our bias, not only in our design work but also in our processes and methodology. Most importantly - we will also learn what we can do about it.Presentation 'How can you recognise bias in your designs?'
When we are dealing with future & foresight, all often our view is blurred by idealistic hopes or prefabricated narratives. To see the possibilities and threats of different scenarios more clearly, we need to dive deeper.
Are you already working with customer-journey maps and would you like to take the next step? This workshop starts to connect your journey map to data so you can gain valuable insights what has an impact for your customers and for you.Underlined at the International Design in Government Conference
Together with TNO and Gebruiker Centraal, Keen Public has developed an inclusion toolkit. This workshop will explain the Why, How and What of Design for Inclusion and, by using the toolkit, you will experience how inclusion can help making (digital) products more accessible.
Policy experimentation is playing an increasing role in understanding what works and how it works. These experiments are used to learn or test policies, programmes and services before a large scale implementation.Presentation 'Prototyping in policy-making, practices and theories on experimentation'
How to make an illustrated letter. Come to this workshop and discover why we developed illustrated letters and how we created them with our citizens.Presentation 'From traditional letters to illustrated letters'
Points of discussion: - how to increase civil servants' empathy with end-users; - how to support civil servants throughout different stages of fieldwork and synthesis;Presentation 'How to prepare and motivate civil servants for meaningful fieldwork'