International Design in Government Conference
Rotterdam - 18-20 November 2019

Sandra Griffel

Director Experience Design - Germany

As experience design director at denkwerk – one of Germany’s leading digital agencies – I’m responsible for the creation and delivery of innovative digital products, B2B and B2C services and platforms.

I’m experienced in leading interdisciplinary teams of XD designers and analysts / researchers in the delivery of sophisticated insight-led solutions that align key business drivers to user needs. My track record includes a number of strategic projects for global brands including Condor, Motel One, TUI and Deutsche Telekom.

Furthermore I contribute to local and international XD communities, speak at meet-ups and conferences (UX Cambridge, Interaction 17 NYC, EuroIA 18) and write articles and whitepapers e.g. on contextual commerce, conversational interfaces, development of screenless interfaces, testing methods

Using design fiction to explore possible future experiences

When we are dealing with future & foresight, all often our view is blurred by idealistic hopes or prefabricated narratives. To see the possibilities and threats of different scenarios more clearly, we need to dive deeper.

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